Homepage & Hero Section
Custom theme design with premium brand aesthetic, product category browsing, and high-conversion landing layout
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E-commerceAlcohol Delivery
Bottle Basket – Building a High-Converting Alcohol Gift & Delivery Platform for the UK
Bottle Basket needed to move fast into the competitive UK online alcohol gift and delivery market. We rebuilt their entire platform from the ground up — custom WordPress theme, WooCommerce integration, gamification features, and UK compliance — delivered in 4 months.
- Launched
- 2022
- Duration
- 4 months
- Team
- 5 developers, 1 PM
- Budget
- £20,000 – £30,000
Project Gallery
Visual showcase of key deliverables across the engagement
Product Detail Page
Individual product showcase with detailed tasting notes, reviews, related products, and direct add-to-cart functionality
Shopping Cart & Checkout
Streamlined WooCommerce checkout with Stripe and PayPal integration, gift scheduling, and delivery slot selection
The Challenge
Bottle Basket's existing setup was fragmented — a slow site, poor mobile experience, low conversion rates, and entirely manual order handling. Abandoned baskets were costing them revenue daily. They needed a complete platform overhaul to compete seriously in the UK's fast-growing online alcohol gift and delivery market, while staying fully compliant with UK alcohol delivery laws.
Our Solution
We built a fully custom WordPress theme designed specifically around Bottle Basket's premium brand identity. We integrated WooCommerce for robust e-commerce functionality and enhanced the user experience with gamification features — including a spin-the-wheel promotion system — and an AI-powered chatbot for automated customer support. We also implemented age verification logic for UK compliance, optimized the entire UI for mobile, and applied SEO best practices across gift hamper and alcohol delivery landing pages.
Key Features
Every content element was designed with a specific growth or trust-building objective in mind.
Custom WordPress theme development
Enhanced UI/UX design and user interface
Spin-the-wheel gamification feature
AI-powered chatbot for customer support
Gift customization — baskets, messages, and scheduled delivery
WooCommerce integration for full e-commerce functionality
Real-time inventory and delivery slot management
Integrated payment processing via Stripe and PayPal
Email and SMS notification system
SEO-optimized blog and landing pages
Age verification and UK alcohol delivery compliance features
Mobile-responsive design optimization
Tools & methods
Technology Stack
WordPressCustom Theme DevelopmentWooCommercePHPJavaScriptCSS3MySQLStripePayPalChatbot Integration
Results & Impact
Measurable growth delivered within 3 months of engagement — all organic, zero paid ads.
+40%
Conversion Rate
Improved from 1.8% to 2.5% after platform rebuild and UX overhaul
70%
Mobile Traffic
70% of total traffic now arrives from mobile devices
<1.8s
Page Load Speed
Load time dropped to under 1.8 seconds from a previously slow fragmented setup
99.9%
Uptime
Maintained with reliable infrastructure throughout peak gifting seasons
-35%
Cart Abandonment
Basket abandonment reduced by 35% after checkout flow redesign
2.5x
Peak Performance
Successfully handled peak-hour traffic spikes without downtime
Challenges & Solutions
Key obstacles we navigated and how we solved each one.
Custom Theme Development
Challenge
Building a unique, brand-specific WordPress theme from scratch that matched Bottle Basket's premium positioning without using any off-the-shelf template.
Solution
Developed a fully custom WordPress theme built with modern design principles, optimized for both performance and brand consistency.
User Engagement & Gamification
Challenge
High bounce rates and low time-on-site indicated visitors were not engaging deeply enough to convert on their first visit.
Solution
Implemented a spin-the-wheel promotion feature and interactive UI elements that increased session duration and repeat visit rates.
Customer Support Automation
Challenge
Manual customer support was being overwhelmed during peak gifting periods — Christmas, Valentine's Day, and bank holidays — leading to slow response times.
Solution
Integrated an AI-powered chatbot to handle common order queries, delivery questions, and product recommendations automatically 24/7.
UK Alcohol Delivery Compliance
Challenge
UK alcohol delivery regulations require strict age verification at point of sale — non-compliance risked legal exposure for the client.
Solution
Implemented comprehensive age verification logic and compliance checks natively within WordPress and WooCommerce checkout flows.
More work
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